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Kings Road

Join us on an unforgettable journey following the footsteps of the great Bulgarian kings who came from the Far East and founded a country which is now 1340 years old and never changed its name.  


You will visit family businesses of various industries – from agricultural and wine production to hotels, hospitality and yachts to one of the biggest producers of appliances in the world.

We will all gather and start our journey from Sofia to Kostinbrod and will visit the family business of Mars Armor Ltd., which produce individual means of ballistic protection. Then we’ll have lunch in Pravets and we head off to the open-air ethnographic museum "Etar" near Gabrovo. We will finish our journey for day 1 in the gorgeous medieval capital of Bulgaria – Veliko Tarnovo with another amazing traditional dinner. 

The next day we start with a walk around the fortress Tsarevets, where you will learn a lot about Bulgarian history. After that we will leave towards Shumen, around which two of the first capitals in Bulgaria – Pliska and Preslav, have been situated. There our host will be Ficosota Holding – а holding that is a worldwide leader in production of various household items -  from appliances and home care products to fast foods. On the way we will stop and spend the night in the traditional forest hut Sherba where we will experience our unique culture and cuisine.  

On the third day of our journey we’ll travel to the Black sea and in particular to Varna - the seaside capital of Bulgaria, famous for its endless sandy beaches that has captured the heart of every visitor and buried unforgettable moments. We’ll have a nice lunch on the yacht harbor at Captain Cook restaurant and family presentation of LZ Yachting. After that we will visit Nenkovi family in BG AGRO company - a leader in the grain market and one of the largest agricultural producers in the country. Our last host on the journey will be Varna Winery. After a wine tasting and a delicious dinner, we head to the airport for a quick flight back to Sofia. 

On the next day in Sofia we’ll have a nice walk and will visit some of the most important landmarks and of course we will have lunch at one of the most attractive places in the city. But most of all we will have a lot of fun! We are ready and expecting you! 



Please note that the program is subject to changes. 


Sunday, 5 June 

Arrival at Sofia Airport. Check-in to Millennium Hotel 

19:30 – 22:00 Informal dinner  


Monday, 6 June 

09:00 – 09:30  Breakfast at the hotel restaurant 

09:30 – 10:00  Transport to Kostinbrod 

10:00 – 11:30  Family visit Mars Armor 

11:30 – 12:30  Transport to Pravets 

12:30 – 13:30  Lunch at Pravets 

13:30 – 16:00  Transport to Ethnographic museum “Etar” 

16:00 – 17:00  Walking around “Etar” 

17:00 – 18:00  Transport to Veliko Tarnovo 

19:30 – 23:00  Dinner in Veliko Tarnovo  

23:00               Back to hotel in Veliko Tarnovo  

Tuesday, 7 June 

08:30 – 09:00  Breakfast at the hotel restaurant 

09:00 – 10:00  Visit of Tsarevets Fortress 

10:00 – 12:00  Transport to Shumen 

12:00 – 15:00  Visit of Ficosota Factory and lunch 

15:00 – 16:30  Transport to Sherba resort 

16:30 – 19:00  Chech-in to Sherba resort and free time

19:00 – 01:00  Traditional dinner and party in Sherba 


Wednesday, 8 June 

09:30 – 10:30  Traditional Bulgarian breakfast 

10:30 – 11:30  Transport to Varna 

11:30 – 12:00  Family presentation of LZ Yachting in Captain Cook restaurant 

12:00 – 13:00  Lunch at Captain Cook Restaurant 

13:00 – 14:30  Family visit BG Agro 

14:30 – 15:30  Walk in Varna 

15:30 – 16:00  Transport to Varna Winery 

16:00 – 18:00  Winery tour, wine tasting and aperitif 

18:00 – 18:30  Transport to Varna Airport 

20:30 – 21:20  Flight to Sofia 

23:30               Check-in to Millennium hotel 

Thursday, 9 June 

09:30 – 10:30  Breakfast at the hotel restaurant 

10:30 – 13:00  Sightseeing Sofia 

13:00 – 14:30  Lunch in Sofia 

15:00               Back to the Summit venue


Useful information 

  • Arrival airport: Sofia Airport 

  • Recommended arrival date in the city: Sunday 5 June, afternoon  

  • Accommodation: shared rooms 

  • Dress code: wear comfortable casual clothes and shoes. Do not forget to bring a light jacket because of the season and air-conditioning. 

  • Number of participants per learning journey is limited - first come first served!  Approx 30 people per Learning Journey

  • For any questions, please contact us:

      Hosts: Mars Armor, BG Agro, LZ Yachting, Winery Varna, Ficosota


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